The Center will serve as NuVasive’s European commercial headquarters and function as the commercial hub for the European executive leadership and departments across marketing, surgeon education, sales, human resources, legal and other support functions. Meanwhile, the International Operations Center in Ireland, which was established in June, will remain the Company’s international operational headquarters.
Russell Powers, Executive Vice President of International for NuVasive said, “Region specific events such as Eurospine are essential to our expansion efforts in Europe. The COE, along with the recently opened International Operations Center in Ireland, provide further infrastructure for NuVasive to execute on our market share taking strategy across Western Europe and the entire EMEA region. As the spine market continues to shift toward less invasive solutions, NuVasive is well-positioned, as a leading innovator in minimally invasive spine procedures and other less invasive solutions, to drive surgeon adoption of these solutions across Europe.”
Paul Kosters, Senior Vice President of the EMEA branch said, “The opening of the COE is an important milestone for NuVasive and a key inflection point for our Company’s strategy to expand in EMEA. In the past year, we have expanded our footprint to include Spain and Poland. Additionally, we continued to build out our world-class leadership team in EMEA with the recent appointment of Phil Bradshaw as Managing Director for the United Kingdom. Phil brings nearly 20 years of experience in the medical device industry, including a decade with DePuy Synthes and most recently with Stryker. Phil’s extensive experience in various markets across Europe will be highly complementary as we continue to execute against our market share-taking strategy.”
Source: Nuvasive press release