Grolsch acquired by Japanese brewer Asahi

By: Together Abroad 10-02-2016 9:54 AM
Categories: Business news,
Japanese brewer Asahi has reportedly reached an agreement with company SABMiller over the acquisition of Grolsch and the italian Peroni. The merger alledgely amounted to 400 billion yen (3.1 billion euros), though Asahi would not confirm the report made by the Nikkei this Wednesday.

Asahi is Japan's largest brewer with a market share of 38 percent. The company would like to have more activities outside Japan as beer sales remain in the Asian country. The population is aging and wine is slowly becoming a more popular option.

Even larger acquisitions afoot
The reasoning for Asahi not confirming the mergers is due to concern over other investment options. Within the current market, Japanese companies are struggling to keep up with the pace of large consolidation moves worldwide. As such, as well as the declining interest in its products on their 'home turf', Asahi intends to broaden its overseas strategy, and provide new sales channels for themselves. The Japanese company has also had to deal with various other companies in the running for the brands of Grolsche and Peroni.

If a deal goes through, it would be the largest foreign takeover of a Japanese company.

The sale of Grolsch and Peroni is part of a larger acquisition in the beer industry. Beer Giants AB Inbev and SABMiller will also be merging in an acquisition that is worth over 100 billion euros. As such, SABMiller made the decision to sell these famous brands as part of an assets sales arrangements, planned by Anheuser-Busch.
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