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The Netherlands will be among the fastest growing e-commerce markets in Europe in the coming years, according to a report from Worldpay Payment Company. In addition to the Netherlands, the growth of the e-commerce market in Italy is also worth a mention.
The group provides for the Dutch e-commerce market an average annual growth of 14 %. By 2021 this will be worth 36 billion euros. According to Worldpay, the rise is mainly driven by new payment methods. Consumers are especially looking for smartphone-friendly payment methods.
The Netherlands still relies on bank transfers. About 60% of the transactions consist of payments via iDEAL. Worldpay expects in time that other payment methods like e-invoices and e-wallets will be used. The popularity of so-called debit cards and prepaid cards is also expected to double in the next five years.
Translated by Maybeline Whitter