The Expertise of Store Staff Is Lacking

By: Together Abroad 26-09-2016 12:00 PM
Categories: * Daily employment news,
More than half of Dutch consumers feel that the expertise of store staff has not improved.Above all, the professionalism of the staff at hardware stores, electronics stores, and sports shops is lacking, according to research at ABN Amro amongst four thousand consumers.
The Economic Bureau from the bank examined at which point the services at retail stores could be improved according to consumers. The store staff expertise is the main concern. A whopping 53% of respondents believe that staff at stores is insufficient with their expertise. In electronics and sports shops,it is at 41% and 38% respectively.
Also, at shoe stores (35%), residential stores (31%) and drug stores (20%), the level of knowledge of staff leaves much to be desired according to consumers.
Queues
Another point on which retail businesses can improve their services is the waiting time at the checkout. 57% of consumers expressed that the waiting time in supermarkets can be shorter and 38% said that the waiting is too long at drugstores.
“Customers want to be heard and get personal advice”,said the report. “Employees ensure the desired perception, both in-store and in business services. Knowledge, service and empathy in this age of technological developments in retail should make the difference”.

Source: http://www.nu.nl
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