Before we go on, it’s important to determine if you need to write a motivation letter or a cover letter. Both types of letters use the same general format, but there are a few differences between the two in terms of content, which can basically be boiled down to this: a motivation letter describes why you want the position and what you’d like to get out of it, and a cover letter explains why you’re a good fit for the position and why you should be chosen for it. However, the real difference between the two types of letters is in the application itself. Motivation letters are used for non-paid position, and cover letters are used for paid job applications.
Tailored to Fit
Most CV’s work on a competency-based level. This means that rather than simply listing your previous jobs, training, and education, you should look at exactly what the employer wants for the position, and tailor your CV accordingly. Even though lying about your previous experience on your CV is unacceptable, by using the correct language, you can draw attention to your relevant competencies and explain how you are a good fit for the position you want. To achieve a more personalised application, it’s best to focus on altering the work experience and skills sections of your CV. It just so happens that these are the two areas that should receive the most emphasis in your CV letter as well.
Work Experience
For example: you have experience in finance, and you are applying for a position that is in a similar area but is more specialised, such as budgeting. You would be doing yourself a disservice if you did not mention what experience or responsibilities you have had in the past with budgeting. Implementing budgetary plans and financial planning and performance are all things you’ve been responsible for in the past, and they are especially relevant for the position you’re applying for now. Your previous position may have been more general than the one you’re now applying for, but by being specific and elaborating on your previous responsibilities you can reveal parallels between the two positions.
Skills
Much like with work experience, the skills section of your CV can be embellished and improved by correctly using specific keywords. Your skills set is much harder to edit for a particular position than your work experience, but the basic principles of the editing remain the same: target key aspects of the position, and make it relevant. As an example of this, imagine that you are applying for a managerial position. In this case, you would highlight your capabilities in supervision, scheduling, and prioritisation.
Action words help to bolster your application. However, you should resist the urge to overload your CV with keywords in an attempt to boost your credentials. This mentality only harms your CV and certainly won’t help you in the long run. Keep it relevant, and use those words that are most applicable to the position you’re applying for. With enough effort put towards your CV and cover letter, you’ll soon see your hard work rewarded.