Suitsupply opens first store in China

By: Together Abroad 14-07-2015 11:04 AM
Categories: Business news,

The Amsterdam-based menswear retail chain Suitsupply opened its first store in Shanghai, China on Saturday, marking the start of its expansion in China.

“Menswear is important in China’s big cities.” CEO Fokke de Jong told NU.nl on Saturday. “There, men want to look good. But there is a big gap between big and smaller cities.” He plans to open 10 to 14 stores in the near future.

Suitsupply opened locations in the US and South Africa in recent years, and may continue growing in South Korea and Australia. De Jong yet remarks that the international expansion needs to be manageable. “We opened 13, 14 stores in the United States. That’s not much for American standards. We are going to tackle China with the same, natural growth rate.

By: C. Maiko Schnelle

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