Digital Marketer Job description
Responsibilities
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
- Build strategies to drive online traffic to the corporate website of the company
- Measure the success by tracking the conversion rates
- Develop and manage digital marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Managing online brand and product campaigns to increase brand awareness
Requirements
- Bachelor/Master degree in marketing or a related field
- Proven working experience in digital marketing
- Experience in ecommerce, PPC, SEO, email marketing and social media
- Very creative
- Excellent understanding of current online marketing concepts
- Strong knowledge of website analytic tools(e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Excellent analytical skills
- Data driven thinking
- Excellent eye for details