Developing your personal brand

Personal branding is not hype or a trend; it is something that stays with you forever. It reflects your differentiation because it’s your OWN, it’s who you are. Developed or not, personal branding is the way you are perceived. Invest time and create a perception that will make others invest in you

Here are 6 steps on how to create an efficient personal brand.

Find your passion
The most important part of creating a personal brand is to figure out your passions and what you would like to be known for. Passion being your foundation, it’s essential that it’s something strong and real. Do not choose a topic just because it is popular. An old Chinese proverb says “Choose a job you love and you will not have to work a day in your life”. If the topic or field that you choose feels like work, than that is not your passion. Creating a successful personal brand on something that does not represent you is impossible.

Know your audience
The success of your personal branding is calculated based on how many people find you inspiring. It is crucial to know their needs and wants to be able to meet them. Connect with them and ask for their advice, take feedback and incorporate them in your personal brand.

Make a difference
You probably are not the first one to create the brand you would like to be known for, but you can be unique by the way you interpret it. Try to show your perspective and what makes you different than the rest. Create your value proposition based on that and show your strengths!

Online Marketing
Always stay in touch with your audience. Create a strong online marketing campaign by creating an email list, Facebook/LinkedIn group, etc. Use these types of platforms to share your voice but also use it to listen to what others have to say about your work.

Networking
Do not underestimate the willingness of people to help, Network! Always have your business card with you and make use of your contacts to expand your circle. You never know from where your next great opportunity will come from. 

Learn
Knowledge is everlasting, DON’T stop learning. Whatever it is that you are truly passionate about: become an expert in it by continuously learning more about it.

Although these steps are very important in order to create a strong personal brand. Do not limit yourself; add your own personal touch by finding innovating ways to create your successful personal brand. It will take time and effort, but in the end it will be worth it!

By: Letitia Elena Tudor