Candidate CTOMT11378
none
Not specified
Senior Client Management
4
30-12-2024 8:41 AM
English, Hindi, Full-time
yes
per direct
N/A
SANDHYA RAMAN
Address: Chennai. Tamil Nadu, India
Contact: +91 9962032572 | Email: sandhyar.2807@gmail.com
LinkedIn: https://www.linkedin.com/in/sandhyaraman-94b30915/details/experience/
PROFILE SUMMARY
• Results-driven professional with over a decade of experience in client management, content acquisition, and business development across media and corporate sectors.
• Competent in strategic account development, client portfolio management, and fostering partnerships to drive business growth and market competitiveness.
• Well-versed at data-driven decision-making, market research, and leveraging insights for content acquisition and enhanced audience engagement.
• Proficient in using tools such as Power BI and Microsoft Office Suite to perform data analytics and generate actionable insights for strategic planning.
• Proven leadership in managing cross-functional teams, optimizing project workflows, and achieving milestones through seamless collaboration.
• Excellent communication and interpersonal skills, with a talent for relationship building, team development, and delivering innovative solutions to meet business objectives.
WORK EXPERIENCE
Jan 2021 to Present Senior Client Management
Caption Cube, Chennai, India
• Conceptualizing and managing a portfolio of key clients.
• Internal and external communications, including newsletters, corporate profile video scripts, and content for corporate magazines.
• Strategically managing client portfolios, addressing business challenges, and implementing tailored strategies.
• Identify and generate opportunities to activate products and services across client accounts.
April 2017 – Dec 2020 Content Acquisition Manager
Sun TV Network India, Chennai, India
• Increased viewer engagement by 20% through strategic, data-driven content decisions and comprehensive market research.
• Enhanced network competitiveness by 25% through proactive planning for identifying content opportunities and eliminating market gaps.
• A 30% improvement in decision-making was achieved through effective navigation of regulatory frameworks and leverage of trend forecasts.
• Streamlined operations, which cut turnaround time by allowing finance, legal, and creative teams to collaborate seamlessly.
• Successfully expanded the content portfolio by 20% through acquisition of new content from untapped and unexplored markets.
April 2016 – April 2017 Brand Communication Manager
Mind Storm Media
• Acted as the primary liaison between clients and the agency, transforming client briefs into compelling creative content for digital, radio, and television platforms.
• Designed and executed ATL and BTL campaigns tailored to meet diverse campaign objectives and requirements.
• Acquired and managed new business opportunities, contributing to the expansion of the firm's client base
June 2014 – Feb 2016 Business Development & Executive Trainer
Crea Shakthi – Theatre Production (Chennai)
• Introduced Theatre in Education (TIE) approach to the schools to uplift the learning process.
• Directed school productions and Trinity College of London productions, encouraging creativity and learning.
May 2011 – Aug 2014 Business Development & Actor
Mactrics – Mime and Body Theatre
Sept 2007 – Feb 2011 Senior Advertising Executive
The Hindu, Chennai, India
EDUCATION
Aug 2001 to May 2004 Bachelor of Computer Science and Technology – Madras University
Team Building
Power BI – Data Analytics
SKILL SET
Functional Content Acquisition & Management | Strategic Planning & Leadership | Data Analysis | Performance Optimization | Vendor Negotiation & Management | Market Research | Trend Identification | Project & Team Management | Relationship Building & Communication | Technology Competence | Content Strategy Development | Performance Monitoring | Stakeholder Engagement | Cost Management | Regulatory Navigation | Client Portfolio Management | Campaign Management | Market Expansion | Training & Development | Creative Conceptualization