Marketing and communication jobs in the Netherlands
In recent years, the Netherlands has solidly established itself as a magnet for foreign-owned marketing and sales operations as it hosts a perfect climate to successfully compete in Europe. This growth in business opens many doors for those looking to follow a career in marking.
The Netherlands supportive corporate tax structure leads the way, complemented by an abundance of multilingual, multi-skilled employees and an excellent physical and telecommunications infrastructure. Not to mention strategic location - the Netherlands puts you at Europe's front door.
Marketing career opportunities in the Netherlands include:
The role of marketing is one which needs to adapt to numerous changes and requires creativity and forward thinking. Due to factors such as the changing demands of consumers and the modernisation of technology that consumers use, a marketing and communications role will test your abilities and require of you to be on track with consumer trends.
Dutch companies offering marketing positions include; Urban Interactives, Ster, Adsventures, Enovate Internet Marketing, Adlantic, Klik & Steen, Mayflower, Communiq, Orange Buddies, Spark Avenue, Scala B.V, Hollander van der Mey and Leonard B.V
- Online marketing which includes marketing through online and digital portals such as email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising) and mobile advertising.
- Marketing manager or marketing coordinator
- Public relations roles
- Branding
- Advertising (print and online)
- Internal and external corporate communications
A number of well known international companies have also established their marketing and sales operations in the Netherlands, including; Abbot, McCain Foods Holland, Lux Research, Molex, Oracle, Verizon, VisualSonics, Dawn Food products, National Premium, Equinix and Analog Devices to name just a few.
There are over 100 different types of marketing strategies and tactics that company’s can adopt in order to effectively reach their target audience with the correct message.
Some of the most common tactics include:
B2C marketing
Word of mouth marketing
Cooperative marketing
Brand marketing
Channel marketing
Viral marketing
Content marketing
Corporate marketing
Digital marketing (including social media marketing)
Direct marketing
Event marketing (including trade shows, exhibitions and exhibits)
Pull and push marketing
Telemarketing
Traditional marketing methods (these are pre-internet type marketing tactics)